Do you own or head up the marketing team for a small, local business?
If the answer's yes, you've probably heard mention (at the very least) of SEO, or Search Engine Optimization. And, you're probably wondering either 1) Where to start, or 2) How to step up your SEO game so you can crush those local search results.
Here we'll show you four ultra-useful local SEO tips, so you can get your website ranked and get the local traffic you want today.
1. Keywords, Keywords, Keywords
One of the simplest (and most effective) ways to boost your search engine rank is by using keywords.
Determine the effectiveness of some relevant keywords, and include your target location in them as well. Utilize these keywords throughout your website. Place them in the content on each page, headings, meta titles, descriptions, and tags.
One important thing to note, though, is the importance of the quantity and quality of the keywords you use.
If you don't use good quality keywords, your business won't be found.
And, if you overstuff your website with them, you can actually decrease your ranking. Finding the balance here is key.
2. Claim and Optimize Your GMB Page
You can gain valuable (and free!) exposure, by claiming your Google My Business page, but only if you've done the following things:
- Verified it on Google
- Optimized it with a description, business hours, telephone number, methods of payment accepted, etc
- Completed the listing by accurately filling out all sections
Complete these, and you'll increase your chances of showing up in the Google Local 3-Pack. If you don't know, this is the panel of the top 3 results Google displays when you do a local search.
Getting in one of these spots is a surefire way to increase the traffic to your website and benefit from better SEO outcomes.
3. Boost Your Rank with Reviews
Of course, positive reviews are important for bringing in new customers.
Did you know that they can also increase your local SEO ranking, too?
Positive reviews on your GMB page will show up when potential customers search your business on Google. And, enough positive reviews will increase the visibility of your business, too.
4. Create Local Content
Start by adding a blog to your website.
If you create content for your blog about local news and events, it can help to further establish your brand as a local one.
And, when readers share your posts on social media, you'll benefit from gaining additional traffic to your website - which could even result in an increase in sales.
Start Ranking for Local SEO Today
Since SEO frequently changes, keeping up with it can seem like a difficult task.
But, if you invest the time and effort to stay informed, your business will be better off and more successful for it.
To start out, optimize your website for keywords. Then, claim and optimize your GMB page, and encourage customers to leave positive reviews when they're satisfied with your service. Finally, create locally-focused, shareable content to further establish your brand.
And if you're still looking for guidance? We can help you.
Contact us today to learn how.